HOW UNPACK COMPARES.
If you're weighing UNPACK against LEGO Serious Play, activity-based kits or a hired experiential provider, this page is for you.
It's written straight... these are different delivery models built for different jobs and we've included where the others are the better choice.

HIRE IT, OR OWN IT.
You hire it
A facilitator or provider brings the experience, runs it and leaves with it. Every session is a new booking and the capability never transfers to your team.
You own it
The kit, the content and the trained facilitators are yours. Every session after the first costs you a meeting room booking.
SIDE BY SIDE.
| UNPACK | LEGO Serious Play | MTa-style activity kits | Hired providers | |
|---|---|---|---|---|
| Who runs it | Your own trained team | A certified facilitator, usually external | Your facilitator or theirs | The provider, every time |
| What you own | The kit, the facilitation hub access and your scenarios | The bricks; the method needs the facilitator | The kit and manuals | Nothing after the event |
| Content | Bespoke to your organisation, in your brand where required | Generic medium, facilitator shapes meaning | Generic activities, broadly applicable | Provider's formats, occasionally tailored |
| Customisation | Scenarios written around your values, strategy and language, with RAL matched hardware built in our Edinburgh workshop | The medium is fixed by design | Standard equipment, standard activities | Occasional tailoring, owned by the provider not you |
| The pressure | Built into the hardware; clock, lighting, audio, evolving scenario | None by design | Light, task-based | High on the day, provider-dependent |
| Behavioural evidence | Timestamped observations in the Facilitator Hub | Facilitator's reading of the room | Structured review discussion | Provider's debrief notes, if any |
| Getting your people trained | Train-the-trainer included in the kit price | Facilitator certification is a separate per-person course, typically several thousand pounds | Training courses available at additional cost | Not applicable: you never run it yourself |
| Cost model | Once, then every session is yours | Per facilitated session, plus certification to run it in-house | Once for the kit, facilitation and training extra | Per event, forever |
| Best at | Team performance under pressure, made visible and repeatable Explaining content and concepts to an engaged audience | Strategy, alignment and shared understanding | Structured experiential learning on a budget | A one-off flagship event Larger single day events |
UNPACK
- Who runs it
- Your own trained team
- What you own
- The kit, the facilitation hub access and your scenarios
- Content
- Bespoke to your organisation, in your brand where required
- Customisation
- Scenarios written around your values, strategy and language, with RAL matched hardware built in our Edinburgh workshop
- The pressure
- Built into the hardware; clock, lighting, audio, evolving scenario
- Behavioural evidence
- Timestamped observations in the Facilitator Hub
- Getting your people trained
- Train-the-trainer included in the kit price
- Cost model
- Once, then every session is yours
- Best at
- Team performance under pressure, made visible and repeatable Explaining content and concepts to an engaged audience
LEGO Serious Play
- Who runs it
- A certified facilitator, usually external
- What you own
- The bricks; the method needs the facilitator
- Content
- Generic medium, facilitator shapes meaning
- Customisation
- The medium is fixed by design
- The pressure
- None by design
- Behavioural evidence
- Facilitator's reading of the room
- Getting your people trained
- Facilitator certification is a separate per-person course, typically several thousand pounds
- Cost model
- Per facilitated session, plus certification to run it in-house
- Best at
- Strategy, alignment and shared understanding
MTa-style activity kits
- Who runs it
- Your facilitator or theirs
- What you own
- The kit and manuals
- Content
- Generic activities, broadly applicable
- Customisation
- Standard equipment, standard activities
- The pressure
- Light, task-based
- Behavioural evidence
- Structured review discussion
- Getting your people trained
- Training courses available at additional cost
- Cost model
- Once for the kit, facilitation and training extra
- Best at
- Structured experiential learning on a budget
Hired providers
- Who runs it
- The provider, every time
- What you own
- Nothing after the event
- Content
- Provider's formats, occasionally tailored
- Customisation
- Occasional tailoring, owned by the provider not you
- The pressure
- High on the day, provider-dependent
- Behavioural evidence
- Provider's debrief notes, if any
- Getting your people trained
- Not applicable: you never run it yourself
- Cost model
- Per event, forever
- Best at
- A one-off flagship event Larger single day events
BUILT AROUND YOU, NOT AROUND EVERYONE.
Generic kits are generic on purpose: the same activities have to work for every buyer.
UNPACK takes the opposite bet. Bespoke scenarios are written around your values, strategy and language, the artwork is designed to your brand and the electronic modules themselves can be RAL matched to your colours.
Your people aren't stepping into someone else's training exercise. They're inside a mission that could only belong to your organisation; and that's the difference between content people encounter and content people remember.
THE TRAINING IS IN THE PRICE.
With facilitated methods, the method lives in the facilitator, so the real price of entry is certification; a separate course, per person, typically running to several thousand pounds.
UNPACK works the other way round. Train-the-trainer is included in the kit price, your facilitators are trained by us, and the Facilitator Hub then enables efficient in-room facilitation.
WHERE THE OTHERS WIN.
LEGO Serious Play
Choose LEGO Serious Play when the goal is more focussed on discussion and not on heightened engagement. It can create good discussions between group members as well!
MTa-style activity kits
Choose an activity-based kit when budget is the binding constraint and a skilled facilitator can carry the experience. The equipment is proven and the review method is sound. What you give up is immersion and identity: no narrative, no responding hardware, digital capture or bespoking.
Hired providers
Choose a hired provider for a one-off flagship moment where production value is the point and repeatability isn't. If you'll run it once, hire it. If you'll run it more than a handful of times, the maths stops working and it's their content, not yours.
And UNPACK isn't the answer to everything. One kit won't run a 200-person conference on its own and frankly, it's not super cheap but it shows how teams work and delivers bespoke content in a way unlike anything else.
QUESTIONS, ANSWERED.
Is UNPACK an alternative to LEGO Serious Play?
For some jobs. LEGO Serious Play is a facilitated reflection method, strongest on abstract strategy and shared understanding. UNPACK is an owned immersive kit, strongest on team performance under pressure and delivering organisational and bespoke content. Companies that want pressure-tested behaviour and repeatable in-house delivery choose UNPACK; those that want facilitated reflection choose LSP.
How is UNPACK different from MTa kits?
Both are kits you own. The differences are immersion and customisation; UNPACK wraps the session in a narrative scenario with electronic modules that respond with lighting, audio and state tracking, captures timestamped observations through the Facilitator Hub Critically they can be built bespoke around your content, brand and story. Activity-based kits are generic by design and rely on the facilitator to create engagement and capture what happened.
Do I need a certified facilitator to run UNPACK?
No. Train-the-trainer is included in the kit price, so your own people deliver every session. The Facilitator Hub handles timing, clues and note-taking, which means your facilitator spends the session observing the team rather than running the event.
Can UNPACK be customised to our organisation?
Fully. Bespoke scenarios are written around your values, strategy and language, artwork carries your brand and the electronic modules can be RAL matched to your colours. Bespoke builds are produced in our Edinburgh workshop and can be delivered in multiple languages.